Founded on October 1, 2023, at 1:00 AM in the heart of Tulsa, Oklahoma, we established ourselves as an independent record label rooted in the Midwest’s underground techno scene through our partnership with CAG3D.OK in Oklahoma City.

We champion the underdogs, artists who defy convention and push the boundaries of techno both on and off stage. 

Beyond releasing music, we push the boundaries of techno events and host cutting-edge acts across the Midwest. Our mission is to amplify raw, authentic art that shapes the future of electronic music while expanding our influence internationally.

Through collaboration, PLUR, and an unwavering commitment to artistic freedom, we are building a global community that celebrates innovation and the cultural connections made possible by the universal language of music.